The pBlog - Musings on Image Making

Parsing the Photographer’s Promotional Buck

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    Tony Zinnanti Photography - Portrait and Commercial PhotographyWith the advances of digital photography, any bum with a decent DSLR can hold them self out as a “working professional.” Long gone are the days of serious study of technique, form and exposure as fix-it-in-the-mix, low cost, “good enough” images massage their way through post-shoot computation as professionally passable. In high impact markets, such as Los Angeles and New York, this creates tremendous market confusion. So, how does the true professional rise above the muck to reach potential clients?

    In any industry, chances of success absent a market presence are nil. Herein, I discuss the cost-benefit of several readily available marketing opportunities. The article is geared to save the budding professional grief and money in finding their profit base with image making.

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The Photography Gearhead, Electrical Tape and the Overly Branded World

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Tony Zinnanti Photography - Spring 2010 PoppiesOne fine spring day, I plunked away at sprouting lupine and California poppies in a vast green field, when my bliss was interrupted by a voice from behind. “Slow lens!” this photog  grunted, stomping toward me.

I craned away from my viewfinder to spy a true “gearhead” equipped with wires, cables, ring flashes, the latest boots, a fashionista photog vest and a hefty bag of God-knows-what. Of course his camera was equipped with a power winder. I mean, who would be caught dead without it? After all, aren’t wild flowers are known for their propensity to get up and run around, exhausting whatever available battery one might have?

The assault on my equipment continued with an unsolicited discourse as to how an f2.8 (through-and-through) would really improve my life. That’s what "gearhead" carried. No doubt, he got better images; which meant better gigs; which meant better success; a better life and . . . a greater chance of getting into heaven. I politely endured as the light waned and the wind began to whistle.

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10 Tips for Successful Event Photography

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As a documentary photographer, I regularly cover events. My event coverage has ranged from major public events, such as the 2009 Presidential Inauguration, to corporate events and recently an event put on by the Hells Angels Motorcycle Club. The following is a list of critical tips for getting the images when there are no re-shoots.

This list covers three critical areas: preparation, sensitivity to client's needs and pacing yourself.

1. Always troubleshoot and reacquaint yourself with equipment with sufficient time to fix or replace. Whether you are an aspiring photographer or working professional, we all have our lulls away from shooting day in and day out. When you have a gig scheduled after you have been away from your equipment for some time, take a few minutes and check your gear. Give yourself enough time to replace worn out or missing gear. Once you are on the job site, it's too late. Remember, failure of one piece of critical gear can put an end to the gig.

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